Karma, a leading restaurant platform, is revolutionising the dining experience guided by a commitment to innovation and guest satisfaction. Their user-centric platform allows restaurant guests to seamlessly order and pay throughout their meal, eliminating the need for constant server interactions and freeing up restaurant staff to focus on delivering a stellar service.
Karma's mission is to create dining experiences that resonate deeply with its guests. The challenge lays in striking the delicate balance between personal interactions and seamless technology integration. Karma sought to elevate its offerings with AI without losing the human touch that defines dining, and needed a partner that would allow them to reap off the benefits of AI in the most efficient way.
Karma's choice was clear: Atlan, driven by our actionable approach, commitment, and results-driven mindset. Teaming up with Atlan, Karma embarked on a transformative AI journey.
First, Karma supercharged their teams with Atlan’s training on the best Generative AI tools. This training allowed their employees to understand the technology behind Generative AI and identify practical use cases to apply on their day-to-day work, while handling security and privacy risks in accordance with GDPR.
Following a collaborative Discovery Workshop, Karma left equipped with a prioritised list of recommended actions to enhance the speed and ROI of their AI adoption into both their digital product and operations. The first step was to incorporate Generative AI into Karma's digital platform for personalised recommendations. As a result, the platform automatically creates a tailored shopping experience for their users based on items frequently ordered together and past order history. The best part? Implementation was straightforward, without complex integrations nor external expertise. Now, restaurant guests receive personalised recommendations through Karma, enhancing their dining experience while also enjoying the platform's convenience.
The AI Tools workshop enabled Karma to ensure widespread adoption of Generative AI across their teams, automating tasks and boosting creativity on their day-to-day work. This led to increased efficiency, allowing Karma’s employees to focus on more meaningful work. The teams that experienced the furthest impact were Marketing, with marketing campaign delivery 3x faster, and Customer Operations, with a 44% reduction in customer service response times.
Incorporating Generative AI into Karma’s platform had a transformative impact on multiple fronts. First and foremost, it led to higher guest satisfaction by offering personalised recommendations that resonate with individual preferences. This not only elevated the dining experience but also encouraged guests to explore a wider range of menu options. The result was a +67% in average bill size, not only increasing revenue for restaurants partnering with Karma, but also for the brand itself. The ripple effect of this successful AI integration has further solidified Karma's reputation as an industry innovator, attracting even more restaurants to work with them.
Karma now has a clear AI roadmap filled with validated and prioritised initiatives to improve their use of AI. This plan gives them both short-term actions and a long-term vision for using AI in different parts of their business. By following this roadmap, Karma is set to boost their AI skills, use resources wisely, and see tangible results. It's a solid plan that puts them on track to take their AI journey to the next level and stay ahead in the restaurant industry.
